The Mantra of Employer Branding
Just like products, which have to be made appealing in order to win over customers and beat the competition, companies will need to present themselves as caring, top-notch employers if they intend to put under contract the crème de la crème the work market has to offer.
The Longevity of Historical Brands
During the past years a massive number of new brands have been introduced into the market. Some of them have excelled in the field for over one hundred years or, in some cases, even three hundred. Others disappeared in the blink of an eye. Which key factors determine longevity?