The Art of Business Communication.
[Pearson, 208 pp, £ 14.99, 2014]
It is well recognized that people remember more of what they see than what they hear. The Art of Business Communication is a highly visual and entertaining guide that brings life to a subject routinely considered dry and dull. In these pages, professionals will find interesting, fresh and memorable ways to improve the effectiveness and stickiness of their messages, documents and meetings.